When you are looking to buy a diamond ring, your attention will inevitably be drawn to the online world.
After all, you have the advantage of being able to type in exactly what you are looking for in a diamond ring, and you will be able to have it delivered straight to your door.
However, just like buying anything valuable online, there are a lot of ways you can get caught up buying low-quality products or scammed altogether.
So, when it comes to buying diamonds online, follow these tips to stay safe, and remember, if it seems too good to be true, it probably is.
Research the Seller
Firstly, make sure you are buying from a reputable seller with a good reputation and a clear return policy. Look for customer reviews and check the company’s Better Business Bureau rating. Of course, there are many reputable sellers of diamonds online, like Chapter 79 and other jewelers, but it is always better to be safe than sorry.
Check the Diamond’s Certification
Diamonds should come with a certification from a reputable gemological laboratory, such as the Gemological Institute of America (GIA) or the American Gem Society (AGS). This will provide information about the diamond’s carat weight, color, clarity, cut, and other characteristics. If they don’t, or the seller is not eager to provide you with this information in legal documentation, do not buy from them.
Compare Prices
The world of diamonds is confusing for most people, as it is assumed that this gemstone is valuable in all its forms. This is not true, and if you don’t know the basics, you are more likely to get scammed. Compare prices from different sellers to ensure you are getting a fair deal. Keep in mind that the cheapest option may not always be the best value, and, in actuality, if it seems too good to be true, it’s probably cubic zirconia.
Examine the Diamond’s Specifications
This will be on every reputable diamond seller’s website. Look for detailed information about the diamond, such as its measurements, proportions, and angles. These details can affect how light interacts with the diamond and how sparkly it will appear.
Ask for High-Resolution Images
Look for high-resolution images of the diamond from different angles, so you can get a good idea of what the diamond looks like in real life. Once again, high-quality jewelers online will be able to provide this. If they don’t want you to see a clear image of the diamond, then move to the next site.
Consider the Websites Security
Make sure the website is using a secure connection, indicated by “HTTPS” in the URL, and that your personal and financial information is protected. Never buy from a website that is not secured in this way, especially if it is selling something as desirable as diamonds.
Consider the Return Policy
Make sure the seller has a clear return policy, just in case you are not satisfied with the diamond you received. If this is not displayed on the website, don’t take the risk and move on to the next site.
