The only way to keep a law firm growing is by finding new clients. Trying to use outdated sources of lead generation like flyers and newspaper ads can be disastrous for a law firm. Updating your approach to marketing is crucial when trying to beat the competition.
Digital marketing is a great tool for lawyers. When used correctly, the internet can unlock lots of new leads for a lawyer. Along with lawyer SEO to optimize your webpage, email marketing is an effective and easy way to engage with potential clients. Here are tips for using this form of marketing to your advantage.
Make Emails Short and Sweet
As you start to create emails to send out to potential clients, use tried and true marketing strategies to optimize this text. The first rule of making content engaging is keeping it short and sweet. No one wants to receive a marketing email that is long and rambling.
If you make the mistake of sending out a novel in your emails, you will have a hard time getting the response you’re after. This is why you need to hone in on the message you want to convey in these emails. Conveying this message in as few words as possible can help you keep readers interested and engaged.
Create an Attention-Grabbing Subject Line
When compared to social media, email marketing is nearly 40% more effective at getting the attention of your audience. The first opportunity you have to make a positive impression on an email recipient is with your subject line. If the subject line of your marketing email is boring or vague, some recipients might ignore it completely.
This is why you need to work on creating an email subject line that grabs attention. As you throw around ideas for email subject lines, consider the content of the email. Ideally, you want the subject line and email copy to be aligned.
Be Aware of Proper Copywriting Structure
Sending out emails that are poorly written can hurt your law firm. Instead of rushing through the email content creation process, take time to perfect your copy before hitting send. If you want your emails to get a good reception, then use proper copywriting structure:
- Start by piquing the reader’s interest
- Identify pain points
- Offer a solution
- End with a clear call to action
By following this structure, you can keep readers interested in what you have to say. A well-written email will also enhance your ability to generate leads for your law firm.
Craft Compelling Calls To Action
The last section of your marketing email is known as the call to action. This part is designed to reel in the reader and inform them about the actions they need to take next. These actions could include contacting your law firm or signing up for your monthly newsletter.
When crafting a call to action, you need to use persuasive language. A well-written CTA will move email recipients to the next stage of your sales funnel.
By using the tips in this article, you can generate more leads with the help of email marketing.