There are many ways to get customers in your restaurant. These include creating social media contests, branded merchandise, email newsletters, and mobile-friendly websites. Below, we will discuss three unique restaurant promotion ideas to attract customers. They all have a common theme of helping your customers win a prize.
Social Media Contests
The benefits of using social media contests as a restaurant promotion idea are numerous. Using a contest to gain fans effectively increases customer engagement and brand recognition. This is also easy to show off your most popular menu items and encourage existing fans to try something new. A contest is an excellent way in promoting your food offerings to a wider audience. In addition, social media contests are very shareable, so they are easy to implement. Using social media contests as a restaurant promotion idea can boost your followers’ loyalty. You can also use social media contests as a restaurant promotion idea by asking your audience to submit their favorite restaurant story. Most of us will share a good moment with our friends and family while dining at your restaurant. To get your audience to comment on your posts, make sure they use a hashtag that will be unique.
Creating Branded Merchandise
Restaurants can use various methods to increase their customer base and create a brand name for themselves. For example, they can create branded merchandise or a loyalty program that offers loyal customers discounts and rewards. For example, a burger restaurant can use a card system where customers can stamp their cards every time they purchase. So, for example, a customer could get a free burger after buying five items from the menu. Or, they could save points and get a free side of french fries with their next purchase.
To create a branded merchandise campaign, a restaurant owner must visit the target companies and create exciting offers to entice the targeted group. The offers should last for about 30 days. Moreover, the leaflet should be small enough for a customer to carry in his wallet. These creative restaurant promotion ideas can be extremely beneficial to any restaurant.
Creating A Mobile-Responsive Website
A good restaurant website is not just about showing photos of the food, but it should be mobile-friendly, too. This is because most online searches are now done from mobile devices. Therefore, making your website mobile-friendly is a critical part of your SEO strategy, as it allows potential customers to find the information they need on the go easily. Moreover, it also helps with SEO since search engines favor responsive websites. More users will view a website that is both mobile-friendly and desktop-friendly. Moreover, Google prioritizes mobile-friendly websites, meaning the content will look great on any device, even a mobile phone. It is also a good idea to include a blog that features relevant keywords, thereby improving search rankings and brand awareness. The information on your website should be visible on the top page.
Email Newsletters
Among the many ways to attract more local foot traffic to your restaurant, email newsletters are one of the most effective. It is estimated that 320 percent more revenue is generated from welcome emails than from other types of email marketing. Make sure to target local consumers. You can earn a $40 ROI by sending an email newsletter. To ensure your subscribers’ interest, send relevant offers and educational content. More than 70% of email newsletters are opened because of a deal or discount, and it is essential to send an email that will educate them and appeal to them.
Creating A Spin-The-Wheel Night
Creating a spin-the-wheel night may be just the ticket if you want to make your restaurant more popular. You can offer your guests the chance to win prizes like free drinks or branded t-shirts. You can also add other fun games, like a raffle, to increase your chances of success. Besides giving away prizes, you can also offer a “loss leader” item, which will only cost half of what you would spend fulfilling the offer.
